NIKE
JBS Rotunda Concept
The Joan Benoit Samuelson Rotunda at Nike WHQ celebrates the legendary runner's legacy through a design that embodies brightness, minimalism, speed, lightness, refinement, and efficiency. The space features a rhythmic array of slats that evoke a persistent tempo, reflecting her accomplishments and the spirit of running.
TEAM: Axiom Custom Products
POSITION + RESPONSIBILITIES:
Senior Designer / Concepting, Sketching, Design Development
Dynamic array
Euphoric state
Integrated details
Inspiration
+ Details
The rhythmic, meditative intervals evoke acceleration and movement.
